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Advertising for an Arabic program can be rather
difficult. Countless Arabic study circles and
classes are taught at Islamic centers across the
country and most are attended by a hand full.
Even the ones that are well attended see a
significant decline in the numbers by the end.
Some classes lack structure, others lack
professionalism or the ability of the instructor to
connect with an English speaking audience
effectively. And if none of those are the
problem, the schedule, the cost and the reputation
of so many 'not-so-great' programs in the past can
get in the way of convincing many to join a new
study venture.
Our program, by the grace of the Almighty alone, has
fared among the few exceptions. People are not
only excited to join our classes in sizable numbers,
we actually keep over 97% of our students! In
some cases, more people end up being in the class by
the end as compare to when the class began.
This is truly unprecedented in 'Arabic Class' recent
history and we are grateful for the powerful
response.
To make the program at your community a success, you
will need to concentrate your efforts on the
following:
a. A Strong Email Campaign (An image flyer is
sent to you from Bayyinah
for promotional purposes)
b. Paper Flyer Distribution (5000 color flyers
are shipped to you well in advance)
c. Through word of mouth, local announcements
at the masajid and MSA's, emails and the
blogosphere, the PROMOTIONAL date needs to be
emphasized, not the dates of the class themselves.
We know from experience that the promotional event
makes or breaks the program. Just let our
instructors introduce themselves, their method of
teaching and their passion for the subject to your
community and the REAL advertising campaign; word of
mouth; has begun!
We are confident that if our advertising campaign is
supported by members of your community through word
of mouth, email and flyer distribution coupled with
attendance at the promotional event, the class
itself will be well attended and will meet or exceed
attendance expectations.
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